Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another.
But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts.
#1. Not having a strategy
Less than 20 percent of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the day. Businesses that don’t have a social media marketing strategy won’t ever cut through the clutter and deliver an effective message to their target audience.