Facebook’s advertising platform can target almost any human characteristic or interest. How can you know what’s important enough to test with so many choices? I’m going to answer that question…
“Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses - especially retailers - know how to use it for B2C marketing, the platform offers opportunities for B2B…
Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. Every song ever recorded, the sum total of human knowledge, millions of…
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark…
image credit: shutterstock Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » Does your organization…
Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings. Positioning your business on social media is no different than having…
Less than 10 years ago, if a customer had a question about a product, they could either make a 1-800 call and risk waiting on hold or send an email…
Twitter’s advertising platform is constantly evolving as the company looks to boost audience response and maximize revenue opportunities. As part of this, Twitter recently introduced an ads editor tool which enables advertisers…
We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries. And here’s why. Most companies are barely set…
Born of a #SproutHackWeek project, we are excited to introduce Suggested Replies for Twitter—the latest addition to Sprout’s engagement toolset powered by advanced machine-learning technology. Available in the Enterprise plan,…
image credit: shutterstock Since Instagram announced the change to its newsfeed algorithm, marketers and business owners are looking for ways to step up their game. While this network is engaging…
Instagram’s announcement of an upcoming adjustment to their feed that'll show you “the moments you care about first” has many marketers nervous. Despite multiple assurances from Instagram that brand posts will…