Facebook’s advertising platform can target almost any human characteristic or interest. How can you know what’s important enough to test with so many choices?
I’m going to answer that question for you today and stop you from getting lost in the myriad of options. The post below is based on $3 million in Facebook ad spend managed through my company, AdEspresso.
With this data, I narrowed down the top 10 factors that result in the biggest changes, and thus, are the most important for testing. The list is ranked in descending order of importance:
