The 6 Things You’re Doing Wrong in Your Social Marketing
Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things…
5 Required Stops on the Road Trip to Social Marketing Success
Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful.…
What the Apple Watch Can Teach Us About Social Marketing
Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it's evaluation time.…
Reading Social Marketing News Will Prepare You to Start Your Campaign
Now that you’ve decided to start a social media marketing campaign for your business, the first step you should take is to learn more about what you’re getting into. You…
12 Ways To Increase Your Social Marketing Conversion Rates [Infographic]
Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can…
What Does “The 2014 State Of Enterprise Social Marketing” Tell Us For 2015?
The 2014 State of Enterprise Social Marketingreveals insights businesses can learn from. It’s February and some businesses are still developing 2015 marketing plans. When doing so, it’s important to consider…
Social Marketing Tools That Build Your Reach and Credibility
As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in…
10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer
Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook,…
Six Social Marketing Strategies that Will Blow Your Mind!
Are you in need of a few new social marketing strategies to spark your social media fire? Well, it’s a good thing you know where to turn for inspiration and…
Making the Case for a Bigger Social Marketing Budget
Sometimes it can take a bit of convincing to get a bigger marketing budget, especially for social media. Here are four tips that will help. Right now you're probably sitting…
6 Ways to Use Short Video for Social Marketing
Have you considered sharing short video content as a social marketing tactic? Do you think video is only for the big brands with big budgets? If you haven’t explored short…
5 Predictions for Social Marketing Trends in 2015
It's hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social…