It’s hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It’s almost like imagining a time before smart phones, and mobile devices haven’t been common for that long either.
Still, social marketing is still evolving. New networks pop up and established ones change. I’d like to make some predictions for the upcoming year, and you can revisit this post in January of 2016 to see how well I did.
1. Facebook Gets More Expensive
No matter how much money and work you put into building your own fan base on Facebook, you have probably noticed that your posts are getting shown to fewer and fewer fans. This is likely to increase the demand for promoted posts and ads, and in turn, this will drive up pricing. Forbes Magazine reported that Facebook advertising prices increased 10 percent between the first quarter of 2014 and 2013, and it wouldn’t be surprising to see another increase.
