#SocialShakeUp15 Day 2: From Millennials to Mad Men to Makers [STORIFY]
The 2015 Social Shake-Up is over, and it was truly out of this world. Day 2 started off with a keynote from Mark Hatch of TechShop, where he talked about…
3 Tips for Marketing to Millennials
Millennials are notoriously difficult to market to. As digital natives—they are skeptical of professional advertising and disillusioned by the mass marketing approach. This presents a unique challenge for marketers as…
11 Sure-Fire Ways to Get Millennials Reading Your Blog
Who are millennials and why should you care about them? Millennials were born between 1980 and the early 2000′s. They are heavy media consumers with multi-screen habits and a desire…
Will Millennials Kill Email Marketing?
The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people. But that doesn’t mean…
3 Essential Tips for Marketing to Millennials
Millennials -- young adults who are currently between ages 18 and 34 -- wield $1.3 trillion in annual buying power. That’s certainly enough to make any marketer sit up and take notice.…
What Mobile Millennials Want: Structure Without Obligation
Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation. We’re all so busy these days.…
Do You Want Millennials, or Market Mavens?
As a consumer research data company, CivicScience’s clients and stakeholders are often looking for insights about Millennials. This is not surprising, given the massive attention to Gen Y and the…
Keep It Real and Other Proven Ways to Market to Millennials
Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most…
What Twitch Can Teach Brands About Marketing to Millennials
Four Lessons in Content Marketing from Gaming Platform Twitch Visitors stream online computer games on the Twitch Interactive stand at the Gamescom video games trade fair in Germany in 2014.…
11 Easy Ways to Target Millennials in Your Marketing Strategy
Millennials represent an increasing percentage of the buying power in our economy. They have money and are ready to spend -- so how do you make sure they pick your…
5 Ways to Target Millennials and Generation Z Online
Millennials (current 21 - 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first…
Marketing and Brand Loyalty According To Millennials
There has been a lot of research conducted, looking into the consumer needs and desires of the Millennials. It’s well worth taking a look at the results of this research…