Millennials (current 21 – 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two generations to grow up with the internet and technology as a significant part of their lives, and proper target is even more crucial for businesses.
Here are some strategies that appeal to these age groups that can help you not only get their business, but help build connections that are long lasting.
BE RELEVANT BUT DON’T TRY TOO HARD
There’s a difference between trying to catch the meme or pop culture way to become more visible to your audience, and fitting in so seamlessly that it just works. When a company tries to use a slang term, they need to make sure it works when they say it. Examples of when it’s not used correctly can be seen in the @BrandsSayingBae Twitter account, which posts cringe-worthy examples of how bae (and other slang terms) isn’t used in a good way by brands.