It takes only seconds to send a tweet. Ironically, however, sometimes those same tweets can take a lifetime to forget. Over the years we’ve seen our fair share of social media…
I fell in the shower the other day. Not exactly a proud moment. Don’t worry; I’m ok – minus a few bruises, including my ego, of course. But the fall…
Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part…
Knowing how to start a successful blog for your business is no small task. This is especially true if you’re tasked with building a blog for a business from the…
A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it? Understanding your brand and then…
The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime…
Relationships are the basis of our connections with consumers, existing customers, potential clients, fellow employees, and peers. If there were a way to distinguish your marketing technique from one relationship…
Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best…
When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones. Yet, we need…
Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout.…
An ad agency says let a cranky internet set prices. It's genius. create: getty images Marketing has gotten a lot tougher and more complex with multi-channel -- the coexistence and…
In the past, marketing meant taking out print ads in the local newspapers, running billboard and commercial spots, and embarking on well-intentioned email and mailing campaigns. But the one-way street…