An ad agency says let a cranky internet set prices. It’s genius.
create: getty images
Marketing has gotten a lot tougher and more complex with multi-channel — the coexistence and integration of many marketing venues at the same time. With online marketing interacting with broadcast media, print, and social media, just to name a few types, causing campaigns to be noticed, let alone go viral, is extraordinarily tough.
But still possible. Candy giant Mars, working with the agency Clemenger BBDO Melbourne, got beyond questions of whether their online ads are seen, as Adweek reported. The pair worked with convenience store chain 7-Eleven in Australia and went straight for genius with an amazing campaign that combined social media, pricing, and long-term brand positioning…
