5 Home Page Copy Fails that Drive Prospects Away

Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You need to appear capable and enthusiastic, but not desperate or overzealous. And much like a hopeful Tinder user, you have mere seconds to persuade a browser to investigate further.

Also, like a dating profile, your home page can be your company’s biggest turn-off to potential prospects.

Here at Kuno Creative, we’ve discussed some of the least attractive home page design features. Today, we’re going to take a look at the most common copy fails that will increase bounce rates and drive your audience into the arms of your competitor…

5 Home Page Copy Fails that Drive Prospects Away

CopyRanger

Rick Duris is CopyRanger.

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