Direct Your Landing Pages Like a Hollywood Legend
On the wall next to my desk I’ve pasted some tips on how to write well from three of my heroes: Ernest Hemingway, George Orwell – and Hollywood legend Billy…
A Scientific Model for Creating Emotionally Powerful Landing Pages
This model will help you create landing pages that drive your buyer persona wild. Image source. The thing about buyer personas is that they can easily feel speculative. Ever guessed…
5 Keys to Rapidly Building Smarter Landing Pages in 2015
by Will Hoekenga 12 times as many leads as your biggest competitor. If I had to guess, I’d say that phrase probably perked your ears up a bit. And you’re…
15 LANDING PAGES WITH OUTSTANDING UX
In the last few years, there’s been a real shift in design trends that focuses on gorgeously designed landing pages. Whether it’s for an iPhone app, a web app, a…
3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky…
Increase Conversion Rate Of Click Through Landing Pages
I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for…
A Go-To Guide to Screwing Up Your Landing Pages
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting…
Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day back…
How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We…
4 Fresh Tips for Building Better User Experiences on Your Landing Pages
As a marketer, you need to show prospects that you understand them… and that you give a damn. A large part of that is providing them with a great user…
The Ultimate Guide to Creating Effective Landing Pages
OK, let’s be honest. While this may be a pretty darn good guide (if I do say so myself), it’s not going to be the last thing anyone ever writes…
6 Simple Landing Pages That Perform Like Charm
Like mac and cheese. Or gin and tonic. Or crisp white shirts with classic blue jeans. Some things are beautiful in their simplicity. What ups their fab quotient a notch…