As a marketer, you need to show prospects that you understand them… and that you give a damn.
A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make it easy for them to get what they want – then your conversions will suffer.
In the process, the judges identified tons of common mistakes that hurt user experience (and probably conversions, too).
You can watch the full episode here: