by Will Hoekenga
12 times as many leads as your biggest competitor.
If I had to guess, I’d say that phrase probably perked your ears up a bit. And you’re not alone.
I adapted that phrase from a stat about landing pages that I saw more than almost any other stat during 2014:
Companies with more than 40 landing pages get 12 times more leads than those with five or less.
To break that shocking statistic down, that means if Company A is pulling in 100 leads per week from its three landing pages, Company B could be pulling in 1,200 leads per week with its 40 landing pages…
