3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages
You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as…
The Weird and Wonderful Ways You Never Thought to Use Landing Pages
There’s more than one way to make a great landing page. Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website…
How to Master Lead Gen Form Optimization
At the heart of every landing page is the lead gen form. When your visitors land on your page, you want to ensure they can find and complete the form…
How to Leverage the True Potential of Landing Pages
Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one…
13 Considerations for Creating Successful Landing Pages from Oli Gardner of Unbounce #MPB2B
While B2B marketing KPIs such as views, shares and impressions are important in helping to determine your digital marketing strategy, conversions will always be more important. You have to provide…
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average. Except that, as you’re filling out…
Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before. While you may not…
How to Optimize Landing Pages to Boost Social Media Conversions
Do you want more conversions from your social traffic? Are you using landing pages? Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads. In…
Optimizing Landing Pages for Lead Generation
The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much…
How One Agency Created a Conversion-Centered Content Strategy Using Landing Pages
Here’s how one agency took their client’s content strategy to new heights with a little help from lead gen landing pages. Image source. How does a blog post ultimately translate…
Fighting Friction at Every Stage of the Funnel
You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet. In other…
How To Apply Neuroscience Principles To Your Landing Pages
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs. I recently learned some neuroscience tips at a…