At the heart of every landing page is the lead gen form.
When your visitors land on your page, you want to ensure they can find and complete the form as quickly and painlessly as possible, right? After all, it’s the gate to your conversion funnel, your first interaction with leads.
More than a few questions are likely circling around in your head. Does my form have too many fields? Should I change the button color? Will in-field labels help reduce friction?
The only way to truly answer these questions is to run the tests yourself, but you canlearn the process of lead gen form optimization…