Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones.
For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing pages, regardless of what your goals are.
At the end of the day, it is all about conversion and how you leverage the true potential of landing pages. As a content marketer you don’t have an option but to figure it out. And if cost is a challenge for you, there are many free landing page services (such as this one from Spaces) that you can use for both blogging and eCommerce purposes.
But having a flexible landing page service isn’t enough. There are many factors which contribute to their success (or failure)…