Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.
Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on…
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
