Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements…
In this post I will show you all the options you have when it comes to WordPress landing page plugins and themes. I will also go over which is the…
Last Friday I participated in Page Fights: Copy Edition. Covered a lot of material critiquing ten landing pages in under 40 minutes. And would sum everything I said in this…
Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However,…
Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions. In this excerpt from our PPC Best Practice…
As inbound marketers, we live and die on the quality of our content. While we are fixated on copy quality when it comes to content offerings we create for lead…
"If you build it, they will come," said no online marketer ever. Having a good website is just the start. Without the right marketing effort, your website is one of…
The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on…
This might sound offensive but… … when writing sales copy, you have to picture your prospect as a lazy bum to grasp how hard your sales copy has to work…
A landing page is a standalone page designed for one specific objective. Or it should be. In reality, most landing pages ask visitors to do a lot of things, and…
A landing page is a standalone page designed for one specific objective. Or it should be. In reality, most landing pages ask visitors to do a lot of things, and…
When looking to generate more leads from a landing page, make sure your objective is well defined on the page. A small, hidden call-to-action may not be seen by visitors,…