A landing page is a standalone page designed for one specific objective. Or it should be.
In reality, most landing pages ask visitors to do a lot of things, and what happens instead is that users leave doing nothing.
What does that mean? Most landing pages are designed to lose money.
It’s saddening to see that businesses could have a lot more conversions if they weren’t making these landing page mistakes. Especially since they could easily start profiting by honing in on 10 common mistakes.
Let’s take a look at them.
CTA – Call to Action
1. The CTA button doesn’t stand out by itself
If there are too many links vying for attention, it results in the CTA buttongetting lost in the melee. Look at this example