This might sound offensive but…
… when writing sales copy, you have to picture your prospect as a lazy bum to grasp how hard your sales copy has to work to motivate them to BUY.
You must approach them as a lazy 70′s stoner and assume that they have the attention span of a 4 year old (about 2 seconds).
Motivating them to buy is difficult…
…unless it’s CLEARLY demonstrated that it’s worth it for them to do so.
