When looking to generate more leads from a landing page, make sure your objective is well defined on the page. A small, hidden call-to-action may not be seen by visitors, leaving potential leads unsure of the next step.
If this is the case, you may not need a radical redesign on the page. Instead, a simple and small change — highlighting the form as the next step in the visitor’s thought sequence— could increase the number of leads you capture.
Wanting more prospective students to fill out its lead gen form, American Sentinel University worked with MECLABS as a Research Partner. Read on to learn how a small change to the page increased the form completion rate by 40%.