10 Simple Edits That’ll Instantly Improve Any Piece of Writing
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too…
Four Major Reasons You Should Hire a Copywriter
Let's get something straight. You're not a copywriter. Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your…
Top 5 Books on Copywriting
Words influence our thoughts, our decisions, and our actions. They have a palpable effect on our lives. You can accomplish anything by saying the right word to the right person…
The Secret To Writing Killer Product Copy
So much has changed for the better in the business world since Web 2.0 began, but there’s one thing that seems like it’s still stuck in the mid-90’s: the way…
A Recipe for Failure: 6 Mistakes Marketers Make When They Copy Tactics
You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively. So, why isn’t it working? Sure, you might be getting…
How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts
Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality…
How to Write Email Subject Lines that Make People Stop, Click, and Read
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing…
Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest
You put in hours crafting a great post, but then you come to the hardest part: The headline. It seems like it should be easy to create a solid headline,…
Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter
Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one. Without even knowing it, you may be…
What’s the Difference Between Content Marketing and Copywriting?
From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects…
10 Rapid-Fire Tips for Writing 2,500 Words per Hour
Most people can't write fast. I'm not one of those people. In this article I'm going to reveal my top 10 tips for writing at speeds of up to 2,500…
Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]
image by Ryan McGuire via Gratisography. Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should…