What’s the Difference Between Content Marketing and Copywriting?

are you writing copy or creating content?From a traditional marketing standpoint, the answer to the question in the headline above is simple.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.

Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information…

What’s the Difference Between Content Marketing and Copywriting?

CopyRanger

Rick Duris is CopyRanger.

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