From a traditional marketing standpoint, the answer to the question in the headline above is simple.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.
Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information…
What’s the Difference Between Content Marketing and Copywriting?
