You put in hours crafting a great post, but then you come to the hardest part:
It seems like it should be easy to create a solid headline, right?
I mean, it’s usually 5-10 words long. How long could that possibly take?
So you write a few different headlines, but they just don’t quite click. They’re okay, but your audience isn’t going to go nuts over them.
And while you’re trying to come up with other headline ideas, the frustration creeps in. How can writing a single line take so much time?
Because you expect to be able to write headlines quickly, it gets frustrating when you can’t do it…