Let’s get something straight. You’re not a copywriter.
Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your life writing? Can you justify every point, word, and punctuation mark in your writing? Do you constantly research how you can improve your writing?
If not, you’re not a copywriter.
Now that we’ve cleared that up, here’s the No. 1 rule for creating super-effective copy: If you’re not a copywriter, don’t write copy…