image by Ryan McGuire via Gratisography.
Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?
It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?…
Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]