5 Tips To Overcome The Writer’s Block
Every author, writer and a scribbler, has to go over a writer’s block, some frequently, while the creative best face this maybe on a less frequent basis. As I am writing…
14 Must-Read SEO Copywriting Tips
If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.” You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy…
Six Fast Ways to Improve Your B2B Copy
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I…
Branding: The Importance of Clarity
Every piece of marketing your company produces must be branded and clear. Every piece of stationery your company uses must be branded and clear. Why am I telling you this?…
8 Strange Rituals of Productive Writers
Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought. Robert…
What to Do When Your Writing Sucks
We all know what it feels like to read brilliant writing. It draws you in, awakens your emotions and leaves you feeling alive with personal revelations. Most of all, it…
How to Create Written Content that Generates Leads
Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and…
8 EASY STEPS TO WRITING KICK-ASS LANDING PAGES
COPYWRITING ISN’T ABOUT INSPIRATION… It’s a science! That was the real message at the heart of my recent webinar with Buzzstream, where I shared my own 8-step process for putting together…
10 Copywriting Tips to Drive More Engagement on Social Media
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your…
How To Kick Start Your Blogging Income By Writing For Clients
I still remember my first day as a freelance blogger/writer pretty clearly, even though it was some years ago. I was sitting on my computer at my mom’s house, looking at…
Just Say No to These Three Enemies of Clear and Direct Writing
Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing…
Clayton Says, “Everything You Know is Becoming Obsolete …”
We copywriters often rely on what early copywriting masters wrote … masters like Hopkins, Ogilvy, and Caples. And, we do so for good reason. But today, we’re going to hear from…