No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary. Here are 10 tips that will get you more attention on social media.
1. Define and Express Your USP
Every business should have a USP, or unique selling proposition, that differentiates it from the crowd. Otherwise you’re lost in the crowd with little hope of being noticed or garnering any significant share of the market. Why should potential customers buy from you instead of your competitors? Once you can answer this question, go through the exercise of turning the tables and asking the same question about your competitors objectively – why should they buy from them instead of you? Once you’ve done this, you can then refine your answer until there is a distinct USP that you can identify for your company that you can’t apply to your competition. After you know what your distinct USP is, you need to be able to articulate it in a single sentence. When you can state your USP in a distinct, crisp, and easily understood sentence, make this message the center and foundation of your marketing. If your social posts can’t be tied to this message, you need to rethink them.