The 4 Elements of the Most Persuasive Copy
Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along…
The Essential Copywriting Formulas Every Writer Should Know (and Why)
Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone — especially experts — could benefit from learning how to write direct response…
Finding Your Niche … and Beyond
When I first started in copywriting, I knew nothing about niches. My mentor wrote primarily for financial newsletters, but he also wrote for other products. It all seemed a hodgepodge.…
Could This Be One of the Oldest Web Copywriting Tricks on the Books?
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop. They go there to…
13 Damn Good Ideas from 13 Dead Copywriters
Advertising is an ancient art. In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics. Citizens in Greece hung “Lost” posters in hopes…
Research: How To Write Subject Lines that Drive Open Rates
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found…
People Do Not Follow Blogs – They Read Articles
What do you do when you enter the URL of a highly established blog (something the likes of, say, TechCrunch) into your browser? Do you read every article you see…
10 Writing Tips to Keep Your Website Visitors on Your Site Longer than 20 Seconds
Is your website suffering from a high bounce rate? Are you looking for ways to keep your visitors on your site longer than 20 seconds? Take a look at this…
21 or 22 Yet Even More Amazing Tips to Be a Better Writer
My 12 year old daughter is afraid to talk to me because I might write it. My sister doesn’t speak to me. My mom doesn’t speak to me. I suspect…
Web Writers: 9 Classic Must-Read Direct Response Copywriting Books
I don’t care who you are — blogger, freelance journalist, ghost writer, ad copywriter — if you are writing on the web then you need to absorb copywriting mechanics. There are two ways…
Want To Get Your Content Read…And Remembered? Read This First…
Ever been to an all-you-can-eat buffet that had one of those flowing, towering chocolate fountains? Remember how it got your attention? How it kicked your sweet tooth into high gear…
Content Marketing Cheat Sheet: How SEO Copy Can Increase Your Visibility & Sales
At Social Boom 2012, we heard Gary Vaynerchuck talk about the speed at which content is now being created. The world is creating more content every 72 hours than we…