Ever been to an all-you-can-eat buffet that had one of those flowing, towering chocolate fountains? Remember how it got your attention? How it kicked your sweet tooth into high gear and made you crave its sweet, creamy “chocolatey goodness”?
If you’re like me you could barely make it through the main course because you were giddily anticipating how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it.
How does this tasty image apply to copywriting and content marketing? I’m glad you asked, because there is a very important lesson to be learned from the metaphor of the chocolate fountain. Keep reading to find out more…
It’s shocking but true. A lot of marketing content and copy rarely gets read. Much of it leaves a weak impression and is soon forgotten. Is this happening to your content? If so, what can you do about it? What steps can you take starting today to help ensure your content gets read more often and has a greater impact on your audience? This article will answer these questions for you.
In today’s world, we are bombarded with marketing messages – perhaps as many as 5,000 or more per day. Content marketing is often touted as an antidote to this onslaught of advertising, but we (especially in the B2B world) are bombarded with content too.