Special thanks to Act-On for originally featuring this blog post! There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations,…
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you…
Do you want to increase your conversion rate? Are you looking for tools to help turn traffic into conversions? Social media can be a powerful tool in conversion rate optimization…
Scores of articles have been written about improving conversions—articles that discuss seemingly mundane details like button size, headline length, brand color and even typography. Yet even after testing these suggestions,…
So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got…
Boosting your conversions is a killer way to supercharge your profits and sales. You can literally make a simple tweak on one day, and be swept away by a powerful…
If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience.…
Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness…
Social engagement and mobile activity maintain a strong, positive correlation for marketers looking to spur on increased digital opportunities, according to a new study. But to maximize the value of…
Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all…
If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even…
Are you looking for that perfect recipe to engagement that will lead to more conversions on your site? If you’re like most marketers, you’re thinking, “Well, sure, we need as…