Special thanks to Act-On for originally featuring this blog post!
There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for.
Smart marketers know that whether you’re marketing for a B2B or B2C company, providing value (often free value!) in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system.
So, assuming your free eBooks, educational webinars, blog posts, and newsletters do just that, why are your new lead numbers plateauing?…
2 Ways To Unite Social Media And Email Marketing And Double Your Conversions
