How To Integrate Social Media With Your Content Marketing Strategy
In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to…
In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to…
According to a recent research study conducted by Lenati, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts for…
Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly…
We’ve all been there before at one time or another. You pour hours and hours of your time into writing a great piece of content in the hope that it will drive…
image credit: shutterstock.com Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No doubt you’ve heard that "content is king," but people often…
How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies. If you’re in the e-commerce game, the goal is pretty…
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO…
Introduction When I am doing online consulting with clients I often hear a lot of the same problems from them: “Ben, creating content takes too much work and time” “I’m in…
If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question. It’s…
Remember when you launched your small business’ first website? It was probably an exciting day. Thoughts of new customers and an ever-increasing number of visitors had you patting yourself and…
We’re all familiar with the hustle and bustle of content creation. You have to stay in front of your customers. You have to create consistent, valuable content to remain significant…
Do you want to get more people reading your blog posts? Would you like more of your followers to share your content via social media? Studies have shown that the…