We’re all familiar with the hustle and bustle of content creation. You have to stay in front of your customers. You have to create consistent, valuable content to remain significant in the digital world. You have to be creating content aimed at your audience. You have to keep writing. Keep taking pictures. Keep shooting video. Keep making infographics. Produce. Produce. Produce.
This is the strategy for content creation in the digital age, right?
Yes and no.
Step back for five minutes. Take a look at your recent content creation efforts. How would you rate the quality of the content you are producing? Be honest. Is your content adding value to your audience’s lives? Or is it full of half-baked ideas designed to get your site ranking higher, but not providing any real value? Make sure you can answer these questions before you publish your content…