How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies.
If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can.
But there’s a difference between inelegantly grasping for sales versus adroitly funneling massive numbers of customers through the checkout process.
You don’t want to look desperate, sound desperate or do desperate. Desperation kills conversions.
So what do you do? As a marketer, you’re trying to improve those slouching conversion rates, but your hands are tied. Maybe your budget is gone. Maybe the quarter is winding down. There are quotas to be met, bosses to be pleased and improvements to be made…