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Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community?
No doubt you’ve heard that “content is king,” but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question — Do you want to be perceived as an authority in your market or industry?
If the answer is yes, then you need to master content marketing. And in this article, you’re going to learn how to do it in four easy steps…