According to a recent research study conducted by Lenati, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts for less than ΒΌ of their total marketing budget. As pressures rise to outperform growth metrics year over year, content marketers will have to become proactive to secure bigger budgets in the future. To do so, marketers must get savvy in two ways:
- Continue to prove its worth by doing more with the budget they have.
- Make the case for further investment to ensure sustainable growth in the future.
Typically, the best approach is to start with #1 and collect the metrics needed to support a better case for further investment in the future…
