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Remember when you launched your small business’ first website? It was probably an exciting day. Thoughts of new customers and an ever-increasing number of visitors had you patting yourself and your team on the back for a job well-done. Of course, it probably didn’t take long to realize that a website isn’t something that is launched and simply forgotten. Real effort must be put into earning credibility with search engines, attracting more traffic, engaging those visitors, and encouraging them to share your message with others. The constant race to rank higher in search engine results in order to be found by new customers can quickly consume a lot of time and attention. Constant changes to search engine optimization (SEO) protocol and site ranking algorithms can be hard to keep track of and make reaching those upper echelons of search results harder and harder to achieve…

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