Brands and The Art of Storytelling
Brands telling stories is nothing new. What is new is the focus on the concept, with the rise of content marketing and social media. Seventeen years ago when I first started…
How to Build a Community of Brand Ambassadors Rather Than a Number of Followers
Could you name half of the people you follow on Twitter? Ok, go! ...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand…
11 Tips to Help Improve Your Brand’s Communication Strategy
As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing,…
10 TYPES OF VISUAL CONTENT THAT WILL MAKE YOU LOOK AWESOME ONLINE
Are you looking for visual content ideas that will make you stand out online? Want to become the “go to” guys in your particular niche? Visual content is all the…
5 Smart Ways to Take Charge of Your Brand Online
Digital interactions is expected to influence $0.64 cents for every dollar spent in retail stores, to the tune of $2.2 trillion, in 2015. Now more than ever, the importance of…
A Wednesday Roundup of Digital and Branding News
It’s not Friday, it’s hump day. But that doesn’t mean we can’t roundup some digital news from the last several days to take note of. Don’t let the fact that…
Why Brand Differentiation Is Essential for Professional Services Firms to Succeed
Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? They’re…
7 Tips To Developing Your Killer Domain Name
Getting a domain name isn’t just for newbies — you can have an established company and get domain names so that your prospects can find you more easily. As you’re…
What is the Burger King Doing Here?: The Perils of Branding
Okay, now this is getting weird. I very recently wrote about how brands need to be careful when it comes to including themselves in the public discourse, especially when it…
The 3 Ways Entrepreneurs Fail at Personal Branding
Image credit: Shutterstock We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand…
A Brand of One: On Social Media Branding for Professionals
Every publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this set off…
3 Necessary Elements for Great Brand Promotion
In order to have a successful line of work and make a shift from a small business owner to a big business owner, you need to have a great brand…