Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway?
They’re all critical questions, and they deserve some close attention. Let’s settle in and unpack everything that professional services firms need to know.
Brand Differentiation Defined
Throughout the life of your firm, you will experience significant changes in what you do.
It’s simply the nature of professional services that the landscape is constantly changing under your feet. Your competitors will change. Your clients’ needs will change. And in the process, what may have been a competitive advantage at the start of your business may lose its relevance. Say goodbye to your competitive advantage…