Could you name half of the people you follow on Twitter? Ok, go!
…I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind because they’ve interacted with you and tend to post more stimulating content then the average tweeter. Those are the accounts I want to focus on, and how to make your brand become a community rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far…
How to Build a Community of Brand Ambassadors Rather Than a Number of Followers
