How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how they love being your customer,…
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your…
So how do women, specifically, interact with brands online? Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating…
For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in.…
Whether you do it intentionally or not, your company is already creating an employer brand. Your culture and organizational behavior are the products that prospective job candidates are “buying” when…
image credit: shutterstock We're now accepting submissions for our 2016 Top Company Cultures list. Think your company should be on it? Apply Now » Most entrepreneurs understand the importance of…
In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community surrounding them, or if they’re startup giants dominating…
Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at…
Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers? I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a…
A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands…
(The Perfect Brand Story, Part 1) Here’s the hard truth: nobody cares about your brand. On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment…
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Welcome to Part 2 of Brand Bidding &…