How is your personal brand doing?
No, really—how’s it doing?
Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is?
Or do you open your inbox only to be doused with comments from upset customers and people complaining about something you said in an article four months ago?
We live in a day and age when much crap is produced. People want to buy from and follow a business that has a relatable figurehead, someone who is personable and trustworthy—who speaks to their specific needs…