8 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)

cobranding-partnerships.jpgAnyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?

I’d venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one’s.

There’s something brilliant and memorable about that co-branded product: It’s fun, unexpected, and involves a classic and timeless brand that’s helped the flavor remain popular all the way from 1975 to present day. (Seriously, you can still buy them.)…

8 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)

CopyRanger

Rick Duris is CopyRanger.

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