How to Create a Brand Strategy for Your Business

brand-strategyIn today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community surrounding them, or if they’re startup giants dominating Silicon Valley, every person has the opportunity to create and thrive in a business of their own making. But with so much competition, how do business owners set their visions apart from the rest? The answer is simple: Branding. JustFly reviews must-do’s for every business looking to successfully brand themselves in today’s over saturated and competitive market.
One of the largest misconceptions about branding is that people naturally assume that it can be reduced to an image. Iconic brands like Nike have successfully associated their brand to the “swish” logo they’ve created, but it’s naïve to believe that Nike’s brand is simply the swish. A brand is the direction in which you want to take your company, how you want it to move and grow within its industry. Though consistency in designs, colours, or images allow consumers to associate your brand with an image, it is not the be-all, end-all of your brand. When articulating your business and brand strategy, creating a direction that will elicit a positive and emotional response from consumers is your main goal…


Rick Duris is CopyRanger.

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