(The Perfect Brand Story, Part 1)
Here’s the hard truth: nobody cares about your brand.
On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder.
These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We’ve reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn’t enough. You’ve got to stand out. But how?…