Do you use Instagram as a platform to market your business? Are you considering getting started with InstagramAds? When used correctly Instagram can be great for building brand awareness and…
Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place. In my last column, we covered what…
Do you want more from your social media efforts? Are you ready to try ad targeting? Using the right tactics to deliver and follow up on social media ad campaigns…
Paid Advertising 101: Understanding Search and Display AdvertisingIf meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off…
Are you usingFACEBOOK video ads for your business? Want to improve your conversions? Well-structured video ads command viewers’ attention and prompt them to take action. In this article you’ll discover…
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even…
It’s been a little over a month since Instagram started to roll out its Ad platform to the public. Since then we have all seen more ads in our feeds…
image: mashable composite What makes a digital marketing campaign successful? As a consumer, it's very easy to differentiate between the brands that hit the bullseye and the others that flounder…
Where do you divert your paid ad traffic? Do you send visitors straight to your home page or have you created keyword specific landing pages? Paid ad spend can mount…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode of#ThisOldMarketing, Robert and I discuss whether content marketing can…
With Facebook’s roll-out of Instant Articles this year, brands and publishers alike have found new opportunities for posting branded content on Facebook. In support of this, Facebook announced plans at…
As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won't sell itself. Rather you need to have a…