As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won’t sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it.
Internally, adopting an inbound methodology involves different areas of the business, including stakeholders from your marketing department, audience development or circulation team, editorial team, and beyond. Perhaps most important however, sales is a key piece of implementing any new advertiser program. This team is on the front line talking to potential advertisers and often the only opportunity your company has to drum up new business…
Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
