94% of digital marketers think programmatic marketplace quality is a major problem. Advertising campaigns that run ad impressions on inappropriate sites or content can hurt high profile, family-oriented brands like…
As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according…
All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital…
The industry is buzzing these days with marketers eager to test and prove the latest predictive marketing data. The idea is simple: By targeting companies that have a record of…
Not getting the results you want from your mobile marketing efforts? The ever-evolving mobile advertising industry sure is a tough one in which to keep up, so rest assured that…
Instagram has quietly grown into a community of more than 400 million people. With that kind of size and daily activity, Instagram has also become one of the leading social media networks…
Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released…
Over the last couple of years, viewability has been a key rallying point for advertisers looking to get more value from their programmatic spend. The IAB announced a standard of…
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that…
For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on Facebook and Instagram may look familiar. Built from…
75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Source: DMR) When Instagram announced that it would be…
Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe…