94% of digital marketers think programmatic marketplace quality is a major problem. Advertising campaigns that run ad impressions on inappropriate sites or content can hurt high profile, family-oriented brands like Playskool or Disney, which is a serious issue.
Developing a brand isn’t an easy task, a lot of work and money goes into crafting an identity. And with the wrong ad placement, that brand identity can take a negative hit. You want contextual environments thatalign with your brand’s values, not clash. You need advertising that’s brand safe.
Unfortunately, apathetic agencies and fraudsters don’t care if they damage your brand’s reputation, so long as they’re making money. It’s up to you to protect your brand…
